Current Trends in Pharmacy and Pharmaceutical Chemistry
Official Publication of Ateos Foundation of Science Education and Research
Official Publication of Ateos Foundation of Science Education and Research
Online ISSN: 2582-5062
Current Trends in Pharmacy and Pharmaceutical Chemistry is the official Journal of Ateos Foundation of Science Education and Research, hosted and Managed IP Innovative Publications Pvt. Ltd, New Delhi, India. Current Trends in Pharmacy and Pharmaceutical Chemistry is an open access, peer-reviewed quarterly international journal publishing since 2019 and is published under auspices of the Ateos Foundation of Science Education and Research. It aims to uplift researchers, scholars, academicians, and professionals in all academic and scientific disciplines. more...Editorial
Author Details :
Volume : 4, Issue : 2, Year : 2022
Article Page : 41-43
https://doi.org/10.18231/j.ctppc.2022.008
Abstract
Pharmaceutical marketing is an integral part of pharmaceutical business or trade. There has been significant increase in pharmaceutical generic, branded, ethical and barded generic drugs being marketed in India and being manufactured on Third party contract basis. There are several companies which manufacture the pharmaceutical medicines on third party basis and rarely possess their own units or pharmaceutical manufacturing plants. In this context the good and evil in marketing practices has been reviewed in this editorial.
Keywords: Editorial, Pharmaceutical Marketing Practices, Ethical, Generics
How to cite : Nerkar A, Pharmaceutical marketing scenario. Curr Trends Pharm Pharm Chem 2022;4(2):41-43
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